Visual Identity for Sorry Voor Alles.

Sorry Voor Alles' cast and crew posing in front of a wall projection of the TV show's new logo.

Introduction

In TV show ‘Sorry voor alles’, an unsuspecting victim is framed by family, friends, and professionals over the course of a month, and eventually put to the test in a live quiz that unveils their elaborate scheme. We created the popular television programme’s distinct logo and visual identity.

TV show Sorry Voor Alles' black and white logo.
Square brackets, an important style element of Sorry Voor Alles' visual identity.

Sector

Entertainment

Services

Art Direction, Icon Design, Logo Design, Visual Identity

Details

Weathered black and white sets the tone in a style reminiscent of both public signage and renegade street art, referring to the show’s underlying topics of surveillance, privacy, and public space. Square brackets act as a very recognisable style element.

Sorry Voor Alles icon set with square brackets, used on the TV show's candid camera footage.
Screenshot of an icon used in Sorry Voor Alles' candid camera footage.
Screenshot of various icons used together on Sorry Voor Alles' candid camera footage.
Sorry Voor Alles icon set 1 used as a wall projection during the TV show's live studio quiz.
Sorry Voor Alles visual identity style element used during the TV show.
Sorry Voor Alles logo used as a wall projection and on a sweatshirt.
Sorry Voor Alles' logo on a tote bag.

Two sets of icons guide spectators through every episode of ‘Sorry voor alles’. Bracketed icons are used in candid camera footage, while a different set, as well as the logo, function as wall projections throughout the live studio quiz.

Sorry Voor Alles visual identity applied to a wall projection countdown clock.
Sorry Voor Alles' second icon set, used during the live studio quiz.

Learn more about this project

“We make. is the ideal creative partner. They react rapidly, have tons of ideas, and seem to know instinctively what works for each channel.”

Ellen Vanhove - Warner Bros

Want to learn more about this project?

Jonas Winand @ We Make.

+32 476 64 80 40