
Introduction
In TV show ‘Sorry voor alles’, an unsuspecting victim is framed by family, friends, and professionals over the course of a month, and eventually put to the test in a live quiz that unveils their elaborate scheme. We created the popular television programme’s distinct logo and visual identity.


Sector
Entertainment
Services
Icon Design, Art Direction, Logo Design, Visual Identity
Details
Weathered black and white sets the tone in a style reminiscent of both public signage and renegade street art, referring to the show’s underlying topics of surveillance, privacy, and public space. Square brackets act as a very recognisable style element.









Two sets of icons guide spectators through every episode of ‘Sorry voor alles’. Bracketed icons are used in candid camera footage, while a different set, as well as the logo, function as wall projections throughout the live studio quiz.



Learn more about this project
“We make. is the ideal creative partner. They react rapidly, have tons of ideas, and seem to know instinctively what works for each channel.”
Ellen Vanhove - Warner Bros