Sorry Voor Alles.

In TV show ‘Sorry voor alles’, an unsuspecting victim is framed by family, friends, and professionals over the course of a month, and eventually put to the test in a live quiz that unveils their elaborate scheme. We created the popular television programme’s distinct logo and visual identity.

Square brackets, an important style element of Sorry Voor Alles' visual identity.

Sector

Entertainment

Services

Art Direction, Icon Design, Logo Design, Visual Identity

Weathered black and white sets the tone in a style reminiscent of both public signage and renegade street art, referring to the show’s underlying topics of surveillance, privacy, and public space. Square brackets act as a very recognisable style element.

Screenshot of an icon used in Sorry Voor Alles' candid camera footage.

Screenshot of various icons used together on Sorry Voor Alles' candid camera footage.

Sorry Voor Alles icon set 1 used as a wall projection during the TV show's live studio quiz.

Sorry Voor Alles visual identity style element used during the TV show.

Two sets of icons guide spectators through every episode of ‘Sorry voor alles’. Bracketed icons are used in candid camera footage, while a different set, as well as the logo, function as wall projections throughout the live studio quiz.