Dag Moeder gets its brand name and inspiration from one of legendary football commentator Rik De Saedeleer’s unforgettable quotes. The brand makes casual clothing inspired by football and cycling, and uses a blog to offer unique content about the same subjects.
Art Direction, Icon Design, Logo Design, Online Branding, Photography, Print Design, Visual Identity, Website
Two modern, nostalgic emblems distinguish football items from items linked to cycling. Loud, heavyset typography brings back the powerful, enthusiastic voice of the late Belgian legend.
Down-to-earth, human imagery brings the atmosphere on the website close to the dressing rooms and dug-outs, far away from the glitter and glamour of football galas. Short texts add noteworthy historical context to the quotes and nicknames on every item in the webshop.
Learn more about this project
“When we first contacted We make., our deadline was approaching fast. Weeks later, we had a brand new visual identity and launched our website.”