Cartamundi is the world’s leading manufacturer of playing cards and board games, but also a service-driven source of expertise that guides customers through the processes of creation, design, and distribution. We devised a rebranding strategy that carries out this message.
Storytelling, Copywriting, Photography, Corporate Video, SEO, Web Development, Webdesign, Art Direction, Visual Identity
The new brand identity shows a confident, experienced multinational and reveals the company’s heart for playing cards and games through the skills of its passionate workforce and the red curves of its well-established logo.
Expertise in service, and the full extent of Cartamundi’s brand and product portfolio are showcased in narrated, content-heavy long reads. Rich video and photo content gives visitors a glimpse of product possibilities, and an aesthetic impression of the craftsmanship behind it all.
Worldwide activity and diverse clientele demand an equally strong and varied online presence. With cartamundi.com functioning as the headquarters, relevant content is redirected to and from a structure of national websites, skipping language barriers and meeting SEO targets.
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“Cartamundi is the world’s largest manufacturer and distributor of playing cards and board games. It was impressive seeing a young agency take the lead in the execution of our global communication strategy.”