Online Rebranding for Cartamundi.

A Cartamundi employee uses a magnifying glass to check if every detail of a new playing card is printed right.


Cartamundi is the world’s leading manufacturer of playing cards and board games, but also a service-driven source of expertise that guides customers through the processes of creation, design, and distribution. We devised a rebranding strategy that carries out this message.

Animation of Cartamundi's baselines: A heart for playing cards / A heart for board games / A heart for card games.
Two Cartamundi employees talk.




Storytelling, Copywriting, Photography, Corporate Video, SEO, Web Development, Webdesign, Art Direction, Visual Identity


The new brand identity shows a confident, experienced multinational and reveals the company’s heart for playing cards and games through the skills of its passionate workforce and the red curves of its well-established logo.

A child writes on a Cartamundi playing card.
A man plays a digital card game on an Ipad.
People cross hands while playing a Cartamundi card game.
Three Ipad screens show off Cartamundi's responsive website.
Two long read case studies, as seen on the Cartamundi website.

Expertise in service, and the full extent of Cartamundi’s brand and product portfolio are showcased in narrated, content-heavy long reads. Rich video and photo content gives visitors a glimpse of product possibilities, and an aesthetic impression of the craftsmanship behind it all.

A woman plays Patience with a deck of Cartamundi playing cards.

In collaboration with:

An overview of the brands page of Cartamundi's responsive website's, shown on a computer screen and a mobile phone.

Worldwide activity and diverse clientele demand an equally strong and varied online presence. With functioning as the headquarters, relevant content is redirected to and from a structure of national websites, skipping language barriers and meeting SEO targets.

Various pages of Cartamundi's responsive websites, shown on three smartphones.

Learn more about this project

“Cartamundi is the world’s largest manufacturer and distributor of playing cards and board games. It was impressive seeing a young agency take the lead in the execution of our global communication strategy.”

Marco Van Haaften - Cartamundi

Want to learn more about this project?

Jonas Winand @ We Make.

+32 476 64 80 40