The goal of the rebranding was to accurately convey the dynamic, nearly explosive approach and perspective of the circus. converting all organizational information, departments, initiatives, and courses into a single, recognizable visual language. Also, maintaining a delicate balance between accessibility to a broad audience and artistic/creative sensibility.

We foresee a dynamic and anything but linear "graphic interaction of planes and lines," where sharp angles, rolling lines, quirky patterns, and gentle curves establish a distinctive and expressive character based on their commitment to "research," "growth," and "entrepreneurship."

They want to link the intuitive shape-playing to all other visual components of the identity, including typography, photography, page layout, and grid system. In the era of online communication, it is also highly worthwhile to translate this into moving visuals.Throughout the corporate identity, to continually "feel" man, movement, and man in motion.

When photography is used to generate a visual concept, it provides expression, vitality, layering, and bold visual notions that people find appealing. We decided to use a variety of color schemes within the specified concept so that the visual identity would appear as sensory as feasible.

All audiences, including schools, parents, and professionals, needed to be able to simply navigate the website's offerings and ECDF's overall universe. In collaboration with the ECDF's communication team, the website's three primary pillars—circus doing, circus making, and circus booking—were dubbed the holy trinity.