De Groote - De Man is more than your standard law firm. Armed with infectious enthusiasm and an open attitude towards digital media, DGDM breathes new life into the legal sector. In close cooperation with youth trend agency Trendwolves, we developed a rebranding strategy and website that carry out this refreshing vision.
Tone of Voice, Icon Design, Photography, Stationary Design, Print Design, Online Branding, UI Design, UX Design, Web Development, Webdesign, Brand Identity, Logo Design
Both the new logo and visual identity combine complementary fonts, symbolising the brand name’s two elements as well as the firm’s cooperative nature. Spontaneous, indirect photography visualises a personal approach to legal assistance.
On the home page, website visitors get an instant overview of DGDM’ s fields of expertise, and are only a click away from browsing the underlying products and services. Articulate iconography, alternating colour use and crystal-clear navigation make sure the website is as to-the-point and efficient as De Groote - De Man itself.
“Our latest rebranding reflects the wind of change we want to be in our market. The new website is a perfect translation of our vision and serves as a tool that allows us to grow our product range as well as our expertise.”