The reuse of recycled material is only one aspect. How to do this, how to guarantee quality and how to make subsequent reuse possible is a bigger challenge.

Starting from the jeans fibers and the circular aspect, the visual identity becomes recognizable thanks to a contemporary typeface with an elegant organic touch. This sleek black and white style complemented by clear icons and striking photography completes the circle.

The website tells the story of Urban Fires in words and images, addressing work processes and solutions from a strong mission. This way they appeal to labels and brands that want to commit to honest recycled materials.