Rebranding and Website for Tilroy.

Dualtone photo used on Tilroy's corporate website.


Tilroy compiles fifteen years of omni-channel retail experience into software that makes any retailer’s life a lot easier. We were originally asked to work on a logo and baseline, but found there was a lot more potential for the brand’s communication strategy.

Two variations of Tilroy's logo on different backgrounds.
Tilroy brandmark on grey background.




Social Media, Baseline, Tone of Voice, Copywriting, Illustration, Icon Design, Stationary Design, Webdesign, Rebranding, Logo Design, Visual Identity


Tilroy stationary design folder.
Tilroy stationary design business cards.
Tilroy stationary design business cards 2.

Tilroy enables retailers to manage their store, stock, and webshop with one online tool. Its smart product features enhance shopping experience and client connection, while solid technology, support, and service make the company into a trustworthy business partner. It is the blend of these qualities that sets Tilroy apart from tech-driven competitors.

Dualtone photography Tilroy visual identity.
Photo used on Tilroy's corporate website.
Photo used on Tilroy's corporate website 2.
Tilroy's responsive website, seen on tablets.
Illustration used on Tilroy's corporate website.
Tilroy stock management illustration used on the corporate website.
Tilroy transactions illustration used on the corporate website.
Tilroy green visual identity omni-channel illustration.
Infographic explaining omni-channel retail in Tilroy's visual identity.
Style element used in Tilroy's visual identity.
Style element used in Tilroy's visual identity.
Overview of the main pages of Tilroy's corporate website.

A thoroughly upgraded brand identity and website make sure Tilroy’s communication is now as efficient as the tool itself. With a visual identity positioning the brand amongst leading technology companies, the website efficiently structures the what, why and how of the product.

Login page of Tilroy's user interface.
Transaction page on Tilroy's user interface.

Copywriting and photography focus on how retailers and their clients benefit from the product’s features. Lighthearted, lively illustrations ensure easy navigation on both the website and user interface.

Overview page of Tilroy's user interface, every function is represented by a different icon.

Learn more about this project

“We originally chose to work with We make. because we wanted a strong new visual brand identity. But they went far beyond design. Now, almost a year later, we still work together closely. Online, offline, and behind the scenes. ”

Peter De Ranter - Tilroy

Want to learn more about this project?

Jonas Winand @ We Make.

+32 476 64 80 40