An IT-sourcing agency specialising in .NET development has an impressive list of clients, but has to deal with an increasingly employee-driven market. We rebranded team4talent and created a website that attracts the young, talented developers they are looking for.
Art Direction, Branding, Campaign, Copywriting, Icon Design, Illustration, Logo Design, Photography, Stationary Design, Visual Identity, Webdesign
Steering clear of ‘T4T’ , original brand name team4talent was brought back into the spotlight. The agency’s playful, young team and professional atmosphere of hard working talent are the essence of its new brand identity. A very recognisable logo underlines the positive interaction between team and talent, and is the center point of a new, colourful visual identity.
The term ’Code Sourcery’ sets a good-natured, edgy tone of voice, inviting young developers into a community of computer magicians. Laced with quotes and jokes, the contemporary corporate website distances team4talent from dull, outdated competitors.
Recruiting being the main target, browsing detailed job openings or leaving a CV on the website takes zero effort. Colourful illustrations and technical jargon leave no doubt about what ‘Work Hard’ entails, while photography documents important employee perks and the ‘Play Hard’ office culture.
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“We hadden dringend nood aan een jonge, frisse look en een website die jong IT-talent aantrekt. Missie volbracht.”