Stein Devos first came to our studio with an extremely developed sense of taste and a profound love for spirited drinks. Coming from a background of whisky tastings, he brought a few of the best bottles we have ever tasted, and the idea to take the tasting concept into the new age. We would do so via a subscription-based business model and a value-adding online environment.
Food and beverage
Baseline, Brand Naming, Branding, Copywriting, Illustration, Logo Design, Packaging Design, Photography, SEO, Video, Web Development, Webdesign, Webshop
The concept would introduce a new audience to exquisite spirits, asking for a name and style that capture the tasting experience as well as the idea of joining a society of enthusiasts. Savourist does exactly that, inviting new members into the wonders of quality and authenticity with a visual identity based on smooth B/W, and distinct spirit animals.
“Learn to taste” tells visitors the purpose of the online platform. Tasting instructions, “The story behind each bottle”, as well as a unique webshop can be sampled by non-members, but guard their true gems for Savourists. A carefully devised social media campaign introduces the brand to prospects, while unique packaging makes sure clients never forget who their monthly package is from.
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“When I first walked into the We make. office, all I had was an idea. An original idea, but not much more. Shortly after, I had brand name, a unique concept, and an exceptional website that worked great right from the start.”