
Introduction
Museumcafé manages the cafés of Middelheim museum, FOMU, and S.M.A.K.
Mika, PIXEL, and S.M.A.K.café are well-established names and do good business, but not enough people know that they are available for rent as event locations outside the museums’ opening hours. We created Museumcafé’s visual identity and a website that presents the cafés as the unique event venues they are.


Sector
Food and beverage
Services
Baseline, Tone of Voice, Copywriting, Stationary Design, Print Design, Online Branding, Website, Logo Design, Visual Identity
Details
Timeless black and white and contemporary typography form a flexible visual identity that shows itself in stately logo’s, simple icons, and tasteful menus.







Museumcafe.eu uses written content and photography to show each location’s unique character. On the home page, direct access to a contact form invites potential clients to send an online application for their event.

Each café offers basic information, online menus, and an online table booker on its own one page website. A calendar shows upcoming events and museum expos, and a separate button links back to Museumcafé’s main website.

Learn more about this project
“We make. turned our business plan into a crystal-clear online concept. Online reservation has been running smoothly. ”
Peter Reel - Museumcafé